What’s the plan?
“A goal without a plan is just a wish.” – Antoine De Saint Expury
Have you created your business goals for FY 21/22?
Do you have your plans in place to achieve these goals?
Tina Moanolitsas, GAP Advisor, talks about the importantance of plans in business.
A successful startup is to identify all the areas of any business and have a plan for it.
So, I went through with a recent client last week where I said, “Okay, what is the sales plan? What is the financial plan? What is the manufacturing plan?
What is each of the plans? And he said, at the time, he thought the plans were, were him, like it was him. He was the person, he was the plan. And I said, even though you’re a startup, you need to take your CEO hat off. And now you need to pretend you are the sales manager. What’s the plan? What targets targets are we achieving? Okay, let’s say we’re going to achieve a million dollars.
Now I take my sales hat off, and I need to put my financial hat on. How am I going to fund, to be able to reach sales of a million dollars? Do I need to invest? Do I need to borrow?
Now I need to take that hat off. And I need to be the marketing. I need to take that hat off. So they need to run like businesses, as if they were really people in those roles and understand what the plan is. All those little plans become their business plan.
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