Build your understanding of online advertising, search engines, websites, blogs and social media through practical exercises and real-life examples, then learn how to bring them all together into an effective online strategy that matches your objectives.

Learn from the success stories of those who’ve trod the same path before you and find out why others have failed. Get yourself on top of technical requirements, what hardware and software you’ll need and what to ask for. Get help to decide whether to DIY or outsource and why you should get onboard the cloud.

You will learn how to:

• operate in a digital landscape
• choose the technology you’ll need to do it
• decide on a website and why you need one
• get more from email
• make the most of social media
• manage risk, privacy and cybersecurity
• build your won action plan of next steps
• access tools, templates, support and resources in future