Startup Success Series: Cashflow Forecasting

A practical session on cash flow forecasting featuring Daniel Ross, Head of Financial Services at LUNA | 17th April 2020 | 1.00-2.00pm

About this Event

A few weeks ago,  Startup Victoria asked the community ‘what are your biggest needs right now?’. We received an influx of responses around cashflow management and extending runway to weather the COVID-19 storm.

So this week we’re covering cashflow forecasting with Daniel Ross, Head of Financial Services at LUNA.

Date & Time

  • 17th April 2020
  • 1.00-2.00pm


  • Free



Getting and keeping cash in the bank is more important than ever.

In a live fireside chat / show & tell mash-up we will discuss; the difference between cash and accrual accounting; what a good cashflow forecast should look like and; why cash is an important decision making tool for startups and founders.

Specifically we will cover:

  • Adjusting your revenue and costs assumptions
  • Assessing your runway and typical cost cutting trade offs
  • Scenario planning
  • Setting practical tripwires for decision making


This is a virtual event hosted by Startup Victoria’s CEO, Judy Anderson. Judy will lead a fireside chat with Daniel, who will be sharing live cashflow forecasting examples as part of the webinar.

Further resources will be available after the event and there will be opportunity for participant Q&A throughout.

About Daniel Ross

Dan is the CFO and Head of Financial Services at LUNA, a startup studio that exists to help founders launch and grow game-changing businesses. Prior to joining LUNA, Dan spent 6 years at PwC working with large domestic and international organisations across a variety of disciplines. Dan’s passion for grassroots, early-stage businesses led him out of the corporate world so that he could leave his mark on Victoria’s startup ecosystem. He loves disruptors, dreamers and people who see the world differently. Nothing excites him more than a growth story. Dan is also a Non-Executive Director and Treasurer at Startup Victoria.

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