Augmented reality (AR) is the next step towards the future, offering an immersive experience that transcends reality.
Augmented reality (AR) is the next step towards the future, offering an immersive experience that transcends reality. From face filters on Snapchat to retail shopping on The Iconic, it has the power to transform our everyday life. Imagine viewing 3D furniture in your living room, trying on virtual clothes, or getting virtual directions for navigation. The seamless integration into the real world will certainly boost both the utility and entertainment aspects of our life. While the technology is still developing, it will no doubt become an essential part of everyday life. With Augmented Reality as the future of technology, our client Inhaabit is innovating by bringing AR to retailers and creating a better buying experience that shows how a product would look in their space.
Inhaabit was started by Jason and Jordan Yim, brothers who shared a vision of translating the video game The Sims into real life. The goal of Inhaabit is to offer a buying experience that will allow customers to make more informed and confident purchase decisions, where they can view products on a level of realism that is true to size and visually detailed. They are now working with major retailers, such as Breville and Street Furniture Australia, offering AR solutions to clients ranging from furniture to fashion to art prints.
We invited Jason and Jordan to our podcast The Innovation Show to discuss how they started their business and what advice they have for potential start-ups. When it comes to starting a new business, the Yim brothers emphasise the importance of research and development. “You have to sit down, develop a business case and do all that boring grunt work”, as said by the brothers. “If the ‘big shiny idea’ still looks good after that, then maybe it is worth pursuing.” It’s easy to romanticise new ideas; by doing your research, unravelling the problems and limitations of the idea, and making a realistic plan around it, you will be more confident about its success. “Keep throwing things at it until it breaks, or it doesn’t, and it works” is another tip from the Yim brothers. If you want to pursue an idea with a family member, the Yim brothers suggest you to “test the waters” and make sure that “your routines don’t clash”. If you want to learn more about the Yim brothers and Inhaabit, check out the podcast episode on our website.
Starting a business can be lonely and terrifying, and having the right support is crucial. The Founders Course is an online training and mentoring program designed to help new and aspiring founders, as well as existing small business owners and entrepreneurs, get their new product or start-up launched. The Founders Course focuses on tried and tested methods to maximise chances of success. It will teach you how to emulate the behaviours of successful founders and make sure you don’t fail by making rookie mistakes. To find out more, read here.